Aravindam Foundation is a non profit Indian and Polish collaboration operating in India to promote bright and sustainable futures for underprivileged children and women. They provide rural urban hubs promoting education, training and environmental awareness to support individuals to become self reliant with sustainable entrepreneurship for stronger, happier and healthier communities.
In addition to their role in education, Aravindam wishes to provide an infrastructure for employment opportunities for the communities it works with.
In my work with Aravindam Foundation I have helped them to develop a clear brand architecture for their current projects and considered how this will work with the continued growth of the organisation. I was asked to update their identity and create a number of sub identities for up and coming projects. In addition to working with them on presentations and new brand collateral.
The meaning of Aravindam in Sanskrit is Lotus, which rises above the mud in a refreshing bloom. This is the perfect metaphor for the vision of the organisation. Although lotus petals have been used in the identity, it is not the uniform lotus shape we all know. Aravindam Foundation do not encourage uniformity in their education but rather, creative thinking, self expression and inquisitiveness.
Japanese and Asian fusion take away restaurant.
SUNOSO began as the idea of two people who wanted to establish a healthy alternative to fast food in Brighton.
This is a lively brand embracing the heathy aspect of Japanese cuisine and the fun ‘kawai / cute’ Tokyo culture. The name is made up of staple foods from the Asian menu. ‘su’ from sushi, ‘no’ from noodles and ‘so’ from soup. The logo is stacked to represent Japanese script and when spoken also has a Japanese sound.
In keeping with the Japanese inspiration for the brand, key messaging is communicated through Haiku. A Haiku is a traditional Japanese poem consisting of three lines; the first is 5 syllables, the second is 7 syllables and the third is 5. This style of communication enforces the playful aspect of the brand.
Taking inspiration from all things Japanese there is a set of Kawai inspired characters and Japanese inspired patterns.
Created while working for Warren Creative www.warrencreative.com
Photography by Light Trick Photography www.lighttrick.co.uk
Colombo Walks is a daily walking tour hosted in Colombo, Sri Lanka. A small family run initiative which offers an enhanced experience to both locals and visitors truly bringing out the vibrant colours and deep history that lies at the heart of Colombo.
‘X marks the spot’ treasure map iconography is the inspiration behind the identity and emotive calls to action are used to conjure the excitement of the travel experience.
Shadow Foundr is a crowd funding platform who find innovative, disruptive and scalable businesses looking for early-stage investment. They place their investor needs first by a selection process that only puts forward the investment opportunities that have the potential to create success that investors can share in.
Shadow Foundr required a responsive website design that reflected their passion and expertise and allowed for a smooth journey where their investors could explore the opportunities available to them with all the information required at their fingertips.
Haat is the Hindi word for hand. So the literal translation of Haat Made is actually hand made. This name has both national (Indian) and international appeal. The word haat also sounds a lot like the english word heart which reflects the emotional investment of both the artisans and the people involved in the Aravindam projects.
Haat Made is a for profit project selling the produce made in the training from Aravindam Foundation to give underprivileged women a source of income and independence. Aravindam Foundation are in the process of creating a number of for profit projects encouraging entrepreneurship in the youth and women they work with.
Aravindam Foundation asked me to come up with a name and identity for two projects. The first is a training scheme for underprivileged women where they can learn traditional indian crafts in particular stitching, embroidery, paintings and needle work. Giving them an independent means of earning. The second is the sales and marketing of materials produced by the artisans trained by Aravindam Foundation providing them with a source of income.
To keep a synergy between the two parts of the project the names have been kept very close to each other. The training part of the project is called Haat Make, focussing on the process.
Aravindam Foundation will have two sides to the organisation, non profit and for profit. Although the identities will change the reference to Aravindam will always remain and the colour palate for all non profit projects and for all for profit projects will remain the same. All non profit adopting the burnt ochre and all for profit adopting the dusky pink palate.
Regis is a global leader in beauty salons and cosmetology education with nearly 10,000 worldwide locations.
The Creative Vision competition in association with Wella is Regis’ yearly national event where competitors can show off their creative skills as stylists and colourists and gain nationwide recognition.
The typographic solution for the identity represents the cut and colour aspects of the competition. The identity is clean and bold standing out against the Regis lifestyle photography.
Created while working for Matt Anderson Creative Design
The Swinging Cat produces hand crafted leather trapeze and aerial performance boots. The brief was to develop a fresh identity to take the company forward and a strap line (aloft since 2011) that relates to the use of the boots.
Movement and freedom is embraced in the organic typographic style reflecting the performance art it represents.
"I was looking for someone to reinvent my logo, especially as I was planning an overhaul of my products and designs. I wouldn’t have a clue where to start but Nicola was great at focusing on what was needed and produced a great design, perfect for The Swinging Cat. Nicola was really efficient and flexible, accommodating all of the questions I asked. Thank you!"
This animation project was set by D&AD. The brief was to create an animation that represented one of the 15 steps set by them for making a change in people's attitudes towards climate change.
The step I chose was answer back, promoting a vocal response to irresponsible environmental behaviour. This is a stop frame animation. The set was made from recycled materials.
A clean energy friend has come to visit his polluting friend with a gift and does not give up until his friend sees the error of his ways.
D&AD Global Student Awards 2007
Second prize for animation
Music by Ben Wright
Brand identity for a company that provides housing for pet pigs and smallholdings.
Created while working for Warren Creative www.warrencreative.com
Commissioned by Saatchi & Saatchi
Animation to accompany an interview of past D&AD winners talking about the pursuit of creative excellence to promote an upcoming D&AD event.
Animation created in Flash.
If you have a project that you would like to discuss, however big or small I would love to hear from you.
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